So with my next blog, I’ve been tasked with talking about challenges and taking risk in my industry, which once again I’ll be looking at retail sales. I think when it comes to retail sales and social media, I think one of the bigger challenges is trying to figure out what to do with it, how to use it and how to harness it to the upmost potential.
I feel with retail and retail sales social media is used purely as a promotional tool. Most companies use their pages to promote sales and their company which is a great thing, however when browsing some retailer’s Facebook and Twitter pages like Wal-Mart and Target the two companies take different approaches. Target is more about promotion of their company while Wal-Mart is a mix of both. Now the challenge I see with this making sure your audience and consumers wants to see the content your putting out there. I’m going to use two examples of retailers on this entry, for once not using best buy and looking at two of the largest retailers out there, Target and Wal-Mart.
Target’s social media pages are more out to protect and enhance their brand. So if one were to follow or like their main page you won’t see any deals, promotion or merchandise which I feel would be what I would want to see if I were following the company. Now there are one or two sub pages for their clothes and baby merchandise but for someone like me, odds are I wouldn’t follow them. I think people like me would want to see good deals of the week. Promote your sales; let the consumers see what is going on in store. Now yes, I know you can go to target.com and find the weekly flyer, but I feel social media gives them another outlet to put it out there. I know someone like me, who doesn’t get a weekly newspaper or flyers or actively look at their flyer online I would be more likely to like their Facebook page if I know they will occasionally have posts about sales. I know if I saw Target promoting that kitty litter or soda was on sale through their Facebook page I would take notice and visit the store. Which leads me into my next point.
Wal-Mart’s social media seems to both of this, they dabble in what I was talking about before. Both on Facebook and Twitter they seem to promote the company, products and sales. Which I feel is a great thing to do, however this does lead me to the risk of social media and retail, reaching your target. I feel that the products they put out there may not appeal to everyone. However I realized with Wal-Mart they aim for their products to be promoted to be family related or aim to those with families. There within lies the risk when it comes to social media and retail. If you’re a single person or even just married said without kids or whatever. Everything that pops up on the retailer’s page may not appeal to you and if you don’t find a way to appeal to everyone and the different demographics you might have troubles.
So what I feel retailers should do when it comes to social media is aim to protect and promote the brand, promote your products and lastly promote your sales. Look at the demographics and try to appeal to the different audiences, if not your going to have a hard time attracting people to your social media pages.