Coke versus Pepsi, for most of us it’s been the eternal question for as long as we’ve been around on this earth. There’s always like a hundred various on the question and the topic “Is Coke or Pepsi better?” “Which do you like Coke or Pepsi?” Ask for a Coke and “Is Pepsi okay?” and vice versa. Let’s face much like choosing if you a Red Sox fan or a Yankees fan, there’s no going back once you chosen sides. I mean there’s nothing that says you can’t change your mind, but I feel with those topics it’s just rooted into you once you’ve made up your mind. For me it’s Coke and Yankees and the rest is just dark side of the force, which when I think about it, it is rather ironic because Yankee Stadium sells Pepsi products. When it comes down to it no matter what your choice in soda beverage is and your somewhere like a restaurant or stadium where the other guy is being served, you have no choice and willing or not, you take it.
~The Eternal Battle~
Both companies are pretty much an American institution at this point and have been around since the late 1800s and of course you’ll never ever see them being sold together in the same place. It’s always one versus another. First off, I love Coca-Cola and I’ve found it interesting that my favorite sports team, the Yankees will sell Pepsi, yet my favorite vacation destination, Walt Disney World will sell Coke product. Things will often change with where they are sold; I remember last year Dunkin Donuts went from selling Pepsi product to Coke. Which only made me lightly sad because I preferred Minuet Made OJ to the other stuff, very ironic.
Before I get into it on the social media aspect of things, an interesting note when it comes to Coke products, it has been said that both Disneyland and Walt Disney World get their soda for free from the company as long as they promote them with in the park. So that soda that your drinking from them? It’s all pure profit for both companies.
Club Cool! The best place to get free soda in WDW, well the only place to do so.
Let’s look at the real reason why I’m writing this, the social media aspects and I’m really only going to take a look at the main pages. Both Pepsi and Coke have some multiple accounts on Facebook and Twitter alone for varying degrees and arms of the company. First let’s look at Facebook and Coke trounces one likes alone with a 81 million versus 31 million. However in Twitter, Pepsi barely edges out Coke 2.52 million to 2.39 million. Now while both companies in both outlets aim to simple promote the product, Coke pretty much gives their social media mission statement in their own about page. They say their Facebook page is the place for sharing stories about how every day people have make Coca-Cola what it is today. Which really makes sense because when you think of Coke you think of some of their commercials where they emphasize moments with Coke. They really build on that they are a worldwide leader with soft drinks but that also their soda can bring people together for moments and memories. On the other hand with Pepsi, you really don’t get that feel. Sure they are Coke’s largest competitor but they really aim with their social media efforts that they are the soft drink for every occasion and not really about memory making. Like they’re more the soda for the game, the concert or parties. Really just trying to push that they are the everyman and woman’s drink
If I had to lean towards one or the other, I’d still lean towards Coca-Cola in this regard just because I like the idea of focusing more on memories and moments rather than just hocking soda. Coke I feel is more synonymous with culture. Yes it’s a worldwide drink but with America, well Coke is just as American as apple pie and Mickey Mouse. However it’s not to take anything away from Pepsi’s social media efforts they still put out a really good campaign but really when it comes to their soda, their social media, their ads and whatever else. The eternal question will rare on “Coke or Pepsi?”